Victoria Sponge has a rich history rooted in tradition. Our team is dedicated to delivering high-quality, homestyle bakes that evoke a sense of nostalgia. Our commitment to excellence has garnered recognition in the wholesale market in and around East London and Essex. We invite you to explore the passion and artistry that goes into each of our bakes, made with care for our community.

Victoria Sponge was founded in 2012 from a very small home kitchen in East London by our founder Victoria Ahmed. Born and raised in East London Victoria is passionate about enriching her local community and partnering with other local businesses. Now we have a commercial studio (still in East London) where the bakes are still made with all the same love, care and dedication.

We can’t wait to meet you and take you along on this journey with us.